No BS Mastery Podcast · 2026-06-25 · 38 min
I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income - with a third of the clients! I wanted to check back in with Kris because since that episode, he’s won awards, bagged some really big clients, and run incredible projects. You'll want to hear about how he handled working with bigger companies and more decision makers while still getting rid of the BS. And he’ll explain why he’s shifting his focus back to small businesses, even though he now knows how to successfully manage the big guys. Kris Byers is the founder of Horrible Brands, where he helps purpose-driven business owners create personal brands to show up with clarity and confidence, and create real world impact.
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