The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Product/Next in Commerce by Netguru
Next in Commerce by Netguru artwork

Ep. 193. Beyond the Hype: AI in B2B Design at Kaufland

Next in Commerce by Netguru · 2026-06-22 · 27 min

0:00--:--

Episode notes

What does AI is actually do for design teams right now - and what's just noise? Markus Gebka , Head of Product Design B2B at Kaufland sat down with Barbara Rybicka from Netguru for a no-fluff conversation about where things really stand. Here's what they discussed: vibe coding is a game changer - prototypes that used to take a full day now take minutes, and they actually work design ops is making a comeback - thanks to AI, people are finally seeing why it matters Figma isn't dead, but its role is shrinking - and fast too! AI won't replace designers - but it will absolutely handle the boring stuff Hosted by Barbara Rybicka, Commercial Director at Netguru. Do you have any questions? It's easiest to catch us on LinkedIn! Markus Barbara Find us on: Our website Clutch LinkedIn Instagram

More from Next in Commerce by Netguru

All episodes →
  • Ep. 195. First Simplify, Then Accelerate: How AI Drives Measurable Business Outcomes55 / 100
  • Ep. 194. Incorruptible Business And Why We Need The Lean Startup More Than Ever
  • Ep. 192. Intentional Commerce: From Transaction to Trust
  • Ep. 191. Build e-commerce layouts faster with Silk Design System
  • Ep. 190. From Search Engines to Style Agents: The Next Era of Digital Commerce
Explore the best B2B Product podcasts →
All Next in Commerce by Netguru episodes →