Next in Commerce by Netguru · 2026-03-27 · 32 min
For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout. That strategy worked and drove massive scale. But we’re now seeing a shift. What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret? This is the Friction Paradox. Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster. So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping? With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on: - why frictionless isn’t always better - how to design for customer confidence, not just conversion - what Intentional Commerce means in an AI-driven world - why agents will evaluate your brand differently than users Hosted by Tomasz Grynkiewicz, Head of Growth at Netguru Do you have any questions? It's easiest to catch us on LinkedIn!
Ep. 195. First Simplify, Then Accelerate: How AI Drives Measurable Business Outcomes55 / 100
Ep. 194. Incorruptible Business And Why We Need The Lean Startup More Than Ever
Ep. 193. Beyond the Hype: AI in B2B Design at Kaufland
Ep. 191. Build e-commerce layouts faster with Silk Design System
Ep. 190. From Search Engines to Style Agents: The Next Era of Digital Commerce