Lora Hampton on Rebuilding Global Partner Strategy, Earning Trust, and Going to Market with Purpose

Episode notes

What does it take to rebuild a partner ecosystem from the ground up - across continents, partner types, and industries where failure isn’t an option? In this episode, Rick sits down with Lora Hampton, Director of Partner Marketing at Dragos, to unpack how she helped redefine the company’s global partner strategy in the high-stakes world of OT cybersecurity. Lora shares what she’s learned from leading a multi-year rebuild - balancing global consistency with local flexibility, aligning systems and data, and earning trust across sales, marketing, and partnerships. We also dive into the human side of transformation: how to ask for help, learn from peers, and stay grounded in community when everything is changing.

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