Nerd Marketing · 2025-11-06 · 41 min
In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact - not just on Shopify, but on Amazon too. They share how PostPilot Halo brings true multichannel attribution to life, why direct mail performs best when digital CPAs spike, and how leading brands are using it to win Black Friday and Cyber Monday.
PostPilot Fall Editions 202541 / 100The Cost Per Impression Era Is Over featuring Prof. Jonathan ZhangHow Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston RutherfordNM Live: Back to School Campaigns and How to Leverage Them for Black FridayNM Live: Leadership Lessons from the Navy and What We've Learned Along the Way