Navigating the Customer Experience · 2026-05-12 · 26 min
Send us Fan Mail "What happens when the inventor of the Video Sales Letter meets AI? Jon Benson joins us for a conversation that will change how you think about creativity, copy, and your business." In Episode 271 of Navigating the Customer Experience, host Yanique Grant sits down with Jon Benson, the pioneering copywriter and entrepreneur who invented the Video Sales Letter (VSL) the format that became the backbone of modern digital marketing. Since 2010, Jon has been quietly working at the intersection of AI and persuasion science, partnering with early AI companies as far back as 2015 to teach machines the nuances of high-converting copy. Today, he's the creator of BNSN (pronounced "Benson"), a proprietary AI copywriting platform built exclusively for ethical marketers who want to attract their ideal customers not just anyone with a credit card. But before any of that, Jon was a graphic designer who nearly lost his life. At 38 years old, he suffered a heart attack a consequence of obesity, stress, and burning the candle at both ends.
275 : From Pissed to Empowered: How Consumer Feedback Drives Business Transformation63 / 100274 : Lead With Clarity: Burnout, Cultural Intelligence, and the Strategy Every Leader Needs with Dr. Kerrian M. Peart, PHD.273 : Lead Forward: AI, Leadership, and the Future of Work with Jack JendoAnniversary Episode : 10 Years, 272 Episodes, and a Lifetime of Lessons: A Mother-Daughter Conversation272 : Show Up Scared: Networking, Resilience, and Building Real Connections with Alexandra Labarr