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Index/Ops/MSP 1337
MSP 1337 artwork

Taking Advantage of GTIA Resources for Lasting Business Impact

MSP 1337 · 2026-06-09 · 33 min

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Episode notes

In this special episode of MSP 1337, CJ is joined by Brooke Lee (Rev.io) and Stacey Whitley (GTIA) to unpack how ITSPs can translate industry engagement into measurable outcomes. Attending events is easy, but most organizations struggle to turn what they learn into real operational outcomes. Brooke and Stacey share how their collaborative event recap initiative is helping bridge that gap by distilling key takeaways from major channel events into practical, accessible insights. More importantly, they highlight how GTIA serves as the connective tissue that sustains momentum beyond the event, enabling peer accountability, ongoing education, and real community engagement. The discussion reinforces the business value of GTIA membership beyond networking. From structured onboarding and mentorship to role-based education and vendor-neutral collaboration, GTIA provides a scalable approach to developing teams, reducing isolation, and accelerating organizational maturity. Brooke’s perspective on embedding GTIA into Rev.io’s onboarding model illustrates how intentional engagement can drive adoption and long-term ROI.

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