Meta Business, Innovation and Technology Podcast · 2025-04-16 · 39 min
On this episode, Jane Ostler , EVP of Global Solutions Marketing and Thought Leadership at Kantar , joins Shekhar Deshpande , Head of Strategy, Global Clients, at Meta . They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights. Key Takeaways: (04:28) Data removes guesswork and reveals useful insights. (07:08) Creative quality strongly affects advertising profitability. (11:38) Experts and AI must work together for insights. (13:59) Human connection boosts ad impact by 81%. (15:50) Marketers often undervalue humans in advertising. (17:59) Blending brand and product improves ad results. (21:01) Phones are today's most personal ad platform. (23:57) Quick cuts are now used in traditional media. (26:41) Consistent visuals make brands more memorable. (31:52) Data helps accurately predict ad performance. (35:02) AI speeds production but doesn't ensure strong ads. Resources Mentioned: Jane Ostler Kantar | LinkedIn Kantar | Website Shekhar Deshpande Ad Age Report on Creative Effectiveness Meta #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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