Meta Business, Innovation and Technology Podcast · 2025-05-21 · 33 min
Alicia LeBeouf , Head of Industry - Retail and E-Commerce at Meta , sits down with John Storms , GM and Head of Media Network at Lowe's Companies, Inc. , to discuss the future of retail media, data-driven personalization and omnichannel innovation. Key Takeaways: (03:05) Retail media connects ads to shoppers in relevant ways. (06:04) Scale and measurement rely on automation and AI. (07:21) AI helps automate and improve service for partners. (11:57) Customer journeys are long, nonlinear and cross many channels. (14:29) First-party data enables better personalization and results. (17:44) Advanced analytics provide deeper insights and learning. (19:15) Tracking new customers and incremental impact is essential. (26:22) Omnichannel campaigns boost offline results and drive higher returns. Resources Mentioned: Alicia LeBeouf Meta John Storms Lowe's Companies, Inc. | LinkedIn Lowe's | Website Shoptalk #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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