Measure Up · 2025-11-12 · 51 min
Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes for a great experimentation culture? (Let us know in the comments which version you prefer!) We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation. Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community. Links from the show: The Conference known as Conversion Hotel The Conference known as Experimentation Island Test & Learn Community No Hacks Podcast Experimentation Culture Awards 00:00 Introduction and Casual Banter 00:52 Halloween Candy Stories 02:27 Introducing the Special Guests 02:41 Kelly Worthham's Background 03:58 Todd's Background and Contributions 05:18 Experimentation Island Conference 13:57 Conversion Optimization vs.
Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)81 / 100Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. KellyGoogle Analytics Alternatives with Jason PackerMarketing Mix Madness: Challenges & Realities of MMM, with Henry InnisRetail Media Networks: Measurement Challenges & Opportunities with Skye Frontier