Mastering Engineering Leadership · 2026-04-07 · 32 min
In this episode, I speak with Yasmine King, Corporate Vice President and Head of the Automotive Business Unit at Analog Devices Inc. Yasmine started as a classically trained pianist who became curious about how to capture live sound. That curiosity led her to electrical engineering and eventually into audio-focused software roles. Over time, she transitioned from engineering into customer-facing roles, then sales, and ultimately into business leadership. In our leadership segment, Yasmine talks about how she led a major strategic shift by moving a long-standing proprietary technology to an open standard. This decision came from deeply listening to customer frustrations and recognizing broader industry needs. Despite uncertainty and risk, she used data, scenario modeling, and partnerships to guide the organization through the transition. Yasmine’s advice for aspiring engineering leaders emphasizes building confidence by stepping into uncomfortable situations and learning incrementally over time. She encourages engineers to develop leadership skills outside of work, using hobbies and challenges as training grounds.
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