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Index/Marketing/Mastering B2B Marketing
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Why Most Marketing Agencies Don’t Drink Their Own Kool-Aid | Chris Roche

Mastering B2B Marketing · 2022-10-05 · 38 min

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Episode notes

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that? In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency. Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales. Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.

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