Masterful Founders · 2026-01-13 · 46 min
Building a community isn’t a “nice to have” for founders - it’s a growth engine. In this episode, you’ll learn how to build an online community that creates trust, drives referrals, reduces support load, and can even become the backbone of an affiliate program. Claudio Meireles (serial entrepreneur) breaks down what community actually means (it’s not just a Facebook group), why people join for the product but stay for the people, and how founders can use community as a “GPS” to shape the right product for the right audience. Key takeaways • Why people join for the product, but stay for the people• How to start by tapping into existing communities first• A simple framework: support - inspire - nurture• How community turns users into power users (and cuts support tickets)• Choosing the right platform: Discord, Facebook, Telegram, Instagram Groups• How to build ambassadors and affiliates without being spammy
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