Martech Masters: Presented By Nextiny Marketing · 2021-03-03 · 40 min
In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!
Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable63 / 100Promoting Diversity and fueling Video Series with Live Events: Kerel Cooper, Chief Marketing Officer at LiveIntentThe Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at ShopifyHow a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at DataboxThe Convergence of Passion, your Target Audience, and What You Offer: Steve Pockross, CEO of Verblio