Martech Masters: Presented By Nextiny Marketing · 2021-04-29 · 35 min
In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!
Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable63 / 100The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at ShopifyHow a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at DataboxThe Process of Creating a Media Network for Brand Affinity Marketing: Patrick Campbell, CEO of ProfitWellThe Convergence of Passion, your Target Audience, and What You Offer: Steve Pockross, CEO of Verblio