Markigy: The Science of Marketing Strategy · 2026-05-28 · 42 min
This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins. From strategic patience and emotionally resonant branding to measurement frameworks, AI-generated marketing noise, and the dangerous cycle of discount-driven growth, this episode explores why the future of marketing belongs to brands that build real human connection instead of chasing vanity metrics. Leanne and Sarah also dive into why companies mismeasure success, how over-pivoting destroys meaningful analytics, and why marketers need to stop treating people like data points if they want to create genuine customer affinity and loyalty.
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