Markigy: The Science of Marketing Strategy · 2026-05-14 · 36 min
In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment - not just activity metrics. From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, prioritize, and build more human experiences in an increasingly automated world. If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, this episode is for you. What You’ll Learn: Why marketers confuse “busy” with productive How strong sales enablement improves customer trust Why random acts of marketing hurt growth The difference between lead scoring vs.
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