Marketing With Empathy® · 2026-01-06 · 24 min
EP 162. Sarah Panus sits down with Liz Hernandez, Head of Marketing at Faye, to unpack how the brand is helping moms ask for help without guilt. Liz shares how Faye is reimagining personal assistance for families, what tasks busy moms are most eager to outsource, and the surprising mindset barriers that keep many from seeking support. You’ll also hear how Faye builds trust in a deeply personal category, sparks authentic word-of-mouth and organic influencer partnerships without massive budgets, and communicates value in a way that feels empowering instead of pressure-filled. A must-listen for marketers who want to serve moms with empathy while driving real growth. SHOWNOTES BLOG: SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: WATCH ON YOUTUBE: FREE QUIZ: Which of Sarah’s Services Can Help Your Brand in 60-Seconds Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus - based on your goals, budget, and timeline - so you can get clearer messaging, a smarter content plan, and results that actually convert.
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