The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa

Episode notes

CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Tim Rosa, CEO of Somnee, to explore the rare and valuable career trajectory from Chief Marketing Officer to Chief Executive Officer, and why brand-driven leaders are uniquely positioned to scale transformative companies in the health and wellness space. He shares valuable insights from Somnee’s journey of disrupting a $585B industry. Tim Rosa is the CEO of Somnee, a clinical-grade sleep technology and neuroscience company, bringing expertise in brand building, go-to-market strategy, and scaling consumer health companies. With a distinguished background spanning agency work, sports marketing, and seven years as CMO at Fitbit, Tim has developed a unique playbook for translating complex science into compelling consumer narratives. His work at Fitbit and now at Somnee has demonstrated that CMOs with operational acumen and cross-functional experience are uniquely positioned to lead companies at the highest level, making this conversation essential for marketing leaders aspiring to executive roles.

• Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder62 / 100
• Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan
• The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
• Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol
• How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly