Marketing Vanguard · 2026-06-26 · 33 min
While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon. Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticated marketing strategy offers actionable frameworks for CMOs navigating the balance between personalization and human-centered brand building.
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder62 / 100
The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa
Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol
How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly