The Cybersecurity CMO Making Headlines & Dominating B2B Attention

Episode notes

Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026The SaaS Growth podcast · on Demand generation86 / 100
• Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74The Transaction · on brand strategy86 / 100
• How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)Cash Machines · on Demand generation82 / 100
• Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)Is Anything Real? · on Demand generation81 / 100
• The AI-Native GTM Playbook | Sam Blond, MonacoThe Peel with Turner Novak · on Demand generation79 / 100
• Why Memes Beat Rage Bait for Real Revenue GrowthIn the Pit with Cody Schneider · on Demand generation79 / 100

• Why Agents Will Buy, But Marketing Must Stay Human91 / 100
• Why 90% of Your Brain Ignores Ads80 / 100
• The SEO Blog Era Is Over. Here's What Replaces It.71 / 100
• Stop Counting Your AI Agents. Customers Don’t Care.65 / 100
• Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement