Marketing Trends · 2025-06-25 · 1h 0m
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island? An absolute marketing fever dream. And Jill Cress - CMO of H&R Block - is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realness. We’re talking Roblox integrations, bold brand storytelling, and what happens when you challenge a category that’s historically allergic to change. We cover: - How H&R Block turned tax season into a cultural moment - What marketers get wrong about Gen Z (and how to fix it) - Why AI is useful, but human empathy still pays the bills - The 4 E’s of customer experience (one of them might make you cry) This is legacy brand marketing with main character energy.Press play. Take notes. Maybe even call your tax pro.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best BuyThe Partnership Economy · on Creator partnerships76 / 100
Danielle Nicoll @ CannThe Omnichannel Marketer · on Creator partnerships74 / 100
The Identity Layer: Why Consumers Aren't Obsessed with Your Brand (And What to Do About It)Retail War Games · on Creator partnerships73 / 100
Ep. 153 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)The Unstoppable Marketer® · on Creator partnerships70 / 100
The Creator Economy: When Content Is the BusinessGrowth Machine Marketing Podcast · on Creator partnerships53 / 100
#357 - Product First, Creator Second: How 1Up Candy Hit $10M in 10 Months feat. VOID CEO Chris KochDTC POD · on Creator partnerships
Why Agents Will Buy, But Marketing Must Stay Human91 / 100
Why 90% of Your Brain Ignores Ads80 / 100
The SEO Blog Era Is Over. Here's What Replaces It.71 / 100Stop Counting Your AI Agents. Customers Don’t Care.65 / 100
Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement