Measuring Trust and Audience Behavior with Andy Asaro

Episode notes

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and storytelling have shaped his path in the evolving world of media.Throughout the discussion, Andy reveals why qualitative thinking still matters in an increasingly automated landscape, how frameworks and automation can unlock deeper audience insights, and why trust is the real measure of engagement. You’ll learn how to balance technical skill with emotional intelligence, identify meaningful metrics beyond vanity numbers, and architect data systems that drive loyalty and lasting audience relationships.Where to find Andy & other links: LinkedIn:

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