Marketing People Love · 2026-02-04 · 41 min
What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand? In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Whaley's Awards to launching Fermat's SaaS couture drops that took over the internet, Rabah shares how to design marketing people genuinely want to be part of. We talk about moonshot marketing and why small, intentional bets can drive outsized impact when your fundamentals are solid. Rabah breaks down what it really takes to build community through events and experiences, how high FOMO moments are engineered, and why the pre build up, the live experience, and the post event momentum all matter. We also get into why most brand merch fails, how Fermat flipped the script by creating products people actually wanted, and where art, science, and humanity intersect in great marketing.
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