Marketing People Love · 2026-01-07 · 43 min
In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine. Delamon shares the behind-the-scenes decisions that powered DECKED's explosive rise, including layering S-curve channels at exactly the right time, investing early in durable brand assets, running bold experiments, including the YouTube campaign that delivered 6x ROAS, and building world-class teams through relentless recruiting. He also breaks down why most brands stall out between $20M - $40M, and what it really takes to break through the plateau. Whether you're a founder, marketer, or operator aiming for your next major growth inflection, this conversation is packed with actionable and energizing insights. Get ready to rethink your channel mix, your mindset, and the bets you're willing to make.
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