Marketing In The Now · 2026-05-13 · 29 min
In this episode of Marketing In The Now, host David Reske sits down with Pam Boiros - fractional CMO and creator of the Marketing AI Jumpstart - to explore why successful AI adoption is fundamentally a people challenge, not a technology one. Pam shares why AI literacy is the antidote to workplace fear, how to reimagine marketing workflows from the ground up rather than simply layering AI onto existing processes, and what it takes for marketing leaders to build a culture of responsible, high-impact AI use. Whether you're a CMO navigating organizational change or a marketer trying to future-proof your career, this conversation offers a practical and human-centered roadmap for thriving in the AI era.
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