Marketing for Startups with Fexingo · 2026-07-09 · 7 min
In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down how a B2B SaaS startup called Plyo turned a single 45-minute webinar into 10,000 signups. They walk through the exact funnel: the topic choice (not a product demo, but a third-party data report), the promotion strategy (cold emails to 200 industry influencers, not a mass blast), the live execution (a leaked slide that created FOMO), and the post-webinar drip that converted 34% of attendees. Lucas shares the math: 1,200 live viewers, 4,200 replays, a 62% email capture rate, and a 10-week nurture sequence. Luna pushes back on whether this works outside B2B, and they discuss the one metric that matters before running a webinar yourself. If you're a founder deciding between a webinar and a whitepaper, this episode gives you the data to choose. #WebinarMarketing #B2BSaaS #StartupGrowth #Plyo #FunnelStrategy #ColdEmail #InfluencerOutreach #FOMO #EmailNurture #ConversionRate #ContentMarketing #LeadGeneration #ScrappyTactics #FounderLedMarketing #EarlyStageGrowth #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Single Founder Email Landed 10k Startup Signups61 / 100How a Startup Used a Single Customer Review to Land 10k Signups87 / 100
How One Startup Used a Single TikTok to Land 10k Signups78 / 100How One Startup Used a Single Instagram Story to Land 10k Signups78 / 100How One Founder Used a Single Landing Page A-B Test to Land 10000 Signups71 / 100
