Marketing for Startups with Fexingo · 2026-07-14 · 11 min
In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down how one B2B SaaS startup grew from zero to 10,000 signups by building a single Slack community - no paid ads, no PR, no growth hacks. They walk through the playbook step by step: how the founder seeded the community with 50 manual invites, how she structured channels to maximize value and minimize noise, and the exact weekly content cadence that turned lurkers into evangelists. They also discuss why community-led growth works especially well for early-stage startups with no marketing budget, the dark pattern of overly moderated communities that kill organic word-of-mouth, and the one metric that matters more than member count: active participation rate. If you are a founder or early marketer wondering whether to invest in a community, this episode gives you a concrete framework and a real-world example to benchmark against.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B SaaS90 / 100
B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)How I Made it in Marketing · on B2B SaaS88 / 100
113: The Executive Content Playbook: Founder-Led Marketing in the Age of AI with Purna VirjiThe Digital Marketing Mentor · on Founder-led marketing87 / 100
Raising the Brand with Ben Winn, VP Community & Content at FirstMarkRaising the Brand · on Community-led growth84 / 100
How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
Chris Tottman, Founding Partner @ Notion CapitalVenture Passport · on B2B SaaS83 / 100
How a Single Founder Email Landed 10k Startup Signups61 / 100How a Startup Used a Single Customer Review to Land 10k Signups87 / 100
How One Startup Used a Single TikTok to Land 10k Signups78 / 100How One Startup Used a Single Instagram Story to Land 10k Signups78 / 100How One Founder Used a Single Landing Page A-B Test to Land 10000 Signups71 / 100