Marketing for Startups with Fexingo · 2026-07-06 · 8 min
In this episode, Lucas and Luna dissect how a bootstrapped B2B SaaS startup called 'Calendash' used a single Product Hunt launch to acquire over 10,000 signups in 24 hours. They walk through the specific pre-launch strategy: building a waitlist of 2,000 people through a Twitter thread, coordinating a tight-knit community of early supporters to upvote on launch day, and timing the launch to coincide with a trending topic - remote work tools. Lucas breaks down the numbers: a 40% conversion rate from Product Hunt visitors to signups, and how that initial traction led to a feature in a major tech newsletter. Luna challenges whether the same playbook works for consumer apps, and they discuss the diminishing returns of Product Hunt launches as the platform gets more crowded. The episode ends with a practical checklist for founders considering a Product Hunt launch today. #ProductHunt #StartupGrowth #Bootstrapped #B2BSaaS #Calendash #LaunchStrategy #Signups #FounderLedMarketing #ScrappyTactics #Marketing #Business #GrowthHacking #TechLaunch #StartupMarketing #MarketingForStartups #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Single Founder Email Landed 10k Startup Signups61 / 100How a Startup Used a Single Customer Review to Land 10k Signups87 / 100
How One Startup Used a Single TikTok to Land 10k Signups78 / 100How One Startup Used a Single Instagram Story to Land 10k Signups78 / 100How One Founder Used a Single Landing Page A-B Test to Land 10000 Signups71 / 100
