Marketing BS with Edward Nevraumont · 2023-01-23 · 13 min
Some quick updates: * I have an essay in progress. Will hopefully get it to you in the next couple of weeks * Stand up comedy is coming along. My first “big show” is on Tuesday. If you are in Seattle feel free to stop by at Club Comedy. * If anyone is interested in learning how to edit these podcasts and is willing and able to do fast turn-arounds, just reply to the email and let me know. It’s not hard and it’s kind of fun with the software I am using, but it is something I am ready to get off my plate. Quick Take aways: * Here is the article we talk about in the podcast (free link): With New EVs Arriving, Brand Loyalty Goes Out the Window * Here is the book Peter mentions: How Brands Grow * Too long/didn’t listen: EVs have not changed the rules of loyalty Full Transcript Edward: Peter, now that electric vehicles are around brand loyalty doesn't matter anymore. It's all the Wild West. That's what the Wall Street Journal is selling. Peter: Oh man, I've heard this song before . It's the same old tuned men whether it was gonna be the internet, oh, that's gonna change everything. Or social media or covid. It's gonna totally upset the rules of loyalty.
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