
Marketing and Sales, Over Cocktails · 2021-09-12 · 30 min
Let's face it...social media marketing can be overwhelming. But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing , who joins me for episode 58 of Marketing and Sales, Over Cocktails. She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all. On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media. She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success." Tamay suggests getting out there with what she calls “messy perfection”. It’s better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important.