Marketer’s Alchemy: Turning Data Into Gold · 2026-04-22 · 37 min
In this episode, Kathryn Turnoff talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs, and iterative launches to build a data-driven yet deeply human kids' health and wellness brand. Guest Quote: “ A consumer doesn't live in this split world where they only experience organic channels or only experience paid channels, they're living in the real world. There really is no way to delineate very specifically pure paid traffic, pure organic traffic. It's really about the blended experience that you create. Of course, we're always looking at individual channel performance and in-platform in understanding that, but the bigger picture is that how does it work together? What is your customer journey path? How many channels are people interacting with? How many touch points are there? And it's not paid and organic.
The Data-Driven Playbook for Modernizing Iconic Brands72 / 100Why Scale Loses to Precision in B2BWhat Happens When You Really Study Your AudienceThe Holy Grail of Marketing: Right Person, Right Time, Right MessageMore Humanity, Less Noise: Rethinking Retail Experiences