Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories · 2026-06-29 · 39 min
Many health tech and med tech companies don’t struggle because of weak products, they struggle because buyers don’t clearly see or trust their value. In this episode, Saul Marquez of Outcomes Rocket, who has interviewed nearly 2,000 healthcare leaders, shows growth-stage companies how to turn complex offerings into clear positioning, real pipeline, and measurable revenue in the healthcare market. In this episode of Marketer of the Day, Saul breaks down his Discover - Define - Deliver framework for healthcare marketing strategy. Instead of jumping straight into tactics, cold email, conferences, content, LinkedIn, PR, he shows why most teams need a fast but disciplined “discovery sprint” to map the landscape, clarify positioning, and understand the real decision-makers and early adopters in their space. Saul explains how one week of focused discovery can save months of wasted execution and move you into the top tier of companies that actually have a documented marketing strategy (only 28% of med tech companies do). Saul also shares a powerful case study of a client with a truly innovative “smart hospital” platform that the market didn’t know how to categorize.
1604: Emotional Intelligence, Purpose and Healing with Bryan Blakeny38 / 1001603: The Geneius Reset for Personalized Health with Patty Daigle1602: First-Time Homebuyer Mortgages & Cash Flow Deals with Elysia Stobbe1600: Mental Toughness and Big Goals with Mark Pattison1599: Fort Plank Revolutionary War Genealogy with Ken D. Johnson