Market Movers · 2026-07-23 · 22 min
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In part two of our conversation with James Dooley, founder of PromoSEO and the man behind FatRank, we explore the tactical systems his team uses to generate high-quality leads across more than 650 UK markets. James breaks down why SEO strategies need to change between industries, how topical authority and backlinks influence rankings, and why reviews, entities, digital PR, podcasts, and AI visibility are becoming essential parts of modern lead generation. Key Talking Points Why One SEO Strategy Cannot Work Across 650 Industries. Although every website needs strong technical foundations, James explains that content volume, publishing velocity, backlinks, and authority requirements vary dramatically between a local service business and a competitive finance company. Getting the Technical Foundations Right.
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