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Ep. 263 - Why Industrial Protocols Win on Business Not Technical Merit, with Horner Automation

Manufacturing Hub · 2026-06-04 · 1h 4m

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Episode notes

Industrial network protocols decide whether a machine talks or stays silent. Chuck from Horner Automation breaks down how they win, fade, and converge. Chuck has spent 36 years at Horner Automation and lived through what the industry once called the fieldbus wars. Before Horner became known for its all in one controllers, it spent a decade building specialty IO modules for GE Fanuc during the era of DeviceNet, SDS, InterBus S, PROFIBUS, and CANopen. His core argument is that most of those early protocols were technically fine. The ones that became standards won on the commercial weight of the companies backing them, not on superior specifications, with EtherCAT a rare exception that succeeded largely on technical merit. Trust is the recurring theme. Industry adopts slowly, and for years Ethernet was dismissed as too unreliable and not deterministic enough for control until Ethernet/IP, PROFINET, and Modbus TCP proved themselves. Today the market has settled around a big four set of protocols, and Chuck does not expect it to narrow further.

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