Management Blueprint · 2026-06-29 · 22 min
Itay Ben Horin , CEO of Ben Horin & Alexandrovitz , one of Israel’s leading strategic media consultancies, is on a mission to help people and organizations achieve their goals through strategic communication. As the author of Crisis Management , Itay draws on decades of experience helping businesses, public figures, and institutions navigate high-stakes situations where leadership and communication determine the outcome. In this conversation, Itay introduces The Crisis Management Framework: Stay Prepared, Pull Your Team Together, Work Fast and Slow, Pick Your Entry Point, Decide Strategy, and Select Who Speaks, Where, and When. He explains why preparation is the greatest advantage in any crisis, why leaders must balance urgency with thoughtful decision-making, and how identifying the right audience and communication strategy can turn a defining moment into an opportunity. He also shares how AI is reshaping strategic communications, the growing threat of deepfakes, and why books and long-form conversations remain indispensable in an age of AI-generated content. - 5 Steps to Address a Crisis with Itay Ben Horin Good day.
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