Management Blueprint · 2026-06-18 · 26 min
Grant McKinstrie , CEO of Digital Position , is passionate about helping eCommerce brands grow by combining customer insights, data-driven marketing, and emerging technology. With more than two decades of experience in digital marketing, Grant has built a team that helps brands increase revenue through SEO, paid media, conversion optimization, and customer-focused growth strategies. We explore Grant's DP Growth System: Ask AI where consumers congregate, Immerse yourself in their communities, Create content they crave, Engage them on Reddit and Quora, Have influencers create videos, and Turn craved content into ads. Grant explains why understanding customer conversations is more valuable than relying on assumptions, how online communities reveal unmet needs and buying signals, and how businesses can transform those insights into content, influencer partnerships, and advertising campaigns that drive measurable growth. He also shares how AI is changing marketing, the challenges of scaling an agency, and why innovation remains one of the most important drivers of long-term business success. - Build Yourself a Growth System with Grant McKinstrie Good day.
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