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#5792Making Waves at C-Level39.0 / 100Get badge
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Making Waves at C-Level

Hosted by Thom Singer

★5.0on Apple Podcasts · 50 recent reviews

Successful executives cannot always play it safe. They make waves. This podcast explores the gap between potential and results in business. This is a show for people who seek career success.

783 episodes · publishes weekly · latest 2026-04-26 · ~20 min/episode

Rank

#5792

Substance

39.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#922 of 1042

Best B2B Leadership Podcasts →

Across the index

#5792 of 6219

Substance

Top 93%

outscores 7% of the index

Why it scores where it does

Making Waves at C-Level ranks #5792 on The B2B Podcast Index with a substance score of 39.0 out of 100, scored across 1 recent episode. It scores highest on insight density and guest caliber. The episode is a rehearsal recording of a motivational keynote; the ideas (relationships matter more than AI tools, personal brand precedes you, knowledge is now table stakes) are surface-level and intermittently articulated between filler and anecdotes. There are almost no non-obvious insights a working B2B operator wouldn't already hold.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode is a rehearsal recording of a motivational keynote; the ideas (relationships matter more than AI tools, personal brand precedes you, knowledge is now table stakes) are surface-level and intermittently articulated between filler and anecdotes. There are almost no non-obvious insights a working B2B operator wouldn't already hold.

“knowledge used to be power. And it took years to acquire that knowledge that would separate you as an expert in your field. but now anyone can have that knowledge”

“A contact is someone who has your email address. A connection is someone who says your name in the right room at the right moment.”

Originality

7.0 / 20

The central thesis - relationships are your differentiator in an AI world - is the dominant mainstream narrative of 2025-26, explicitly acknowledged by the host ('there are like 12 books coming out this year' on this topic). The 'know, like, trust' framework is decades-old networking orthodoxy recycled with no contrarian or first-principles angle.

“people still want to feel seen. They want to be heard. They, people want to, they want to be doing business with and referring people they know, they like, and they trust”

“I wrote my first book, Some Assembly Required, How to Make, Grow, and Keep Your Business Relationships in 2005. And I wrote it back then because there was a huge tech wave”

Guest Caliber

8.0 / 20

This is a solo monologue by the host, a professional speaker and podcaster who wrote a networking book in 2005. There is no guest, and the host's credentials are as a speaker/author rather than as a B2B operator who has executed at scale; there is no evidence of domain-specific business outcomes in the transcript.

“My name is Tom Singer, and I've been hosting the show now for close to 17 years”

“I'm working on a presentation for a special event where I have to speak for about 15 minutes”

Specificity & Evidence

8.0 / 20

Evidence is almost entirely anecdotal (plantar fasciitis shopping story, Carnegie Mellon phone call) or vague (book titles not named, unnamed 'studies'). The single statistic cited - 2 hours 20 minutes of daily phone use - is attributed to unnamed 'studies' with no source, and no business metrics, revenue figures, or named company case studies appear anywhere.

“studies show that the average American is spending two hours and 20 minutes on their phone”

“I spent a couple hundred dollars on different things for my plantar fasciitis”

Conversational Craft

7.0 / 20

The episode is explicitly a solo rehearsal recording of a keynote speech, so there are no guest questions, no follow-up probes, and no pushback whatsoever. The monologue format precludes any conversational craft, and the host openly acknowledges it is an unfinished work-in-progress draft.

“I thought I would kind of go through the rough draft. It's going to take some changes before I actually present this next week”

“like I said it's a a work in progress as I'm writing a new shorter version of my speech”

Standout episodes

  • Connection and The People Side of Business. Human Interaction (H.I.) in an AI-Driven Word

    2026-04-26

    39

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Connection and The People Side of Business. Human Interaction (H.I.) in an AI-Driven Word

    2026-04-26 · 19 min

    39 / 100

What listeners say on Apple Podcasts

★★★★★
Excellent podcast
I really like the short episodes, which is saying something since I typically prefer interview format podcasts. Short, to the point, and with value. Can’t beat it!

- Neil I Thompson

★★★★★
Great insights
Thanks for sharing great insights into leader practices to help us build our capabilities and help others do the same. Always worth a listen!

- 543Me

Frequently asked

What is Making Waves at C-Level's substance score?
Making Waves at C-Level scores 39.0 out of 100 for substance and ranks #5792 on The B2B Podcast Index. That puts it ahead of 7% of the B2B podcasts we rank and #922 of 1042 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Making Waves at C-Level worth listening to?
Making Waves at C-Level is ranked on The B2B Podcast Index with a substance score of 39.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Making Waves at C-Level?
Making Waves at C-Level is hosted by Thom Singer.
How often does Making Waves at C-Level publish?
Making Waves at C-Level publishes weekly, has 783 episodes, released its most recent episode on 2026-04-26.
Which Making Waves at C-Level episode should I start with?
Our highest-scoring recent episode is "Connection and The People Side of Business. Human Interaction (H.I.) in an AI-Driven Word" (39/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Austin Technology CouncilLinkedInChatGPTClaudePerplexityGeminiCarnegie Mellon UniversityMedExpressBarclays

Topics this show covers

The themes that come up most across this show's episodes.

Carnegie Mellon UniversityHuman interaction (HI) strategyPersonal brand and reputationAI tools (ChatGPT, Claude, Perplexity, Gemini)Trust and misinformation crisisSome Assembly Required (Tom Singer's 2005 book)Knowledge commoditizationOne-on-one engagement vs. digital communicationShared experience and relationship buildingPlantar fasciitis (case study example)

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