Making Conversations about targeting your ideal clients Count (using niche marketing)

Episode notes

Building successful business relationships: the importance of shared values and identifying your niche In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing . They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections. Listen in to learn more about making conversations count and effectively targeting your ideal clients. "But this comes back to, doesn't it, people valuing what we do, that they are not the best at it themselves, but appreciate that it needs to be done." - Wendy Harris, Making Conversations Count - July 2023 Attracting attention of ideal clients Drawing the attention of ideal clients is essential for any business to succeed, and this can be done by finding a niche and connecting with them on shared values.

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