Making Conversations about features and benefits Count - for better sales success

Episode notes

Offering the right messaging to our would-be customers In this episode, host Wendy Harris is joined by long time networking pal Jane Pallister . Jane will be sharing her expertise and experiences in sales and marketing and will take us on a journey through her 23 years of business experience, from her early days in radio to her successful career as a sales consultant. "Having that knowledge of the other person, the potential customer, means we can start matching our products and services with their needs. Because everything you do there's one of two things it either provides a gain or solves the pain. That's what we're selling, really..." - Jane Pallister, Making Conversations Count - August 2023 Building relationships and achieving success With her expertise in curriculum development and her involvement with esteemed universities and business schools, Jane has crafted a blueprint for success. She shares her experiences in creating a core growth action plan for the renowned Help to Grow management program, which earned the approval of Rishi Sunak.

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