AI + SEO in the Golf Industry: Garry Callis Jr Explains the Future of Golf Marketing

WEBVTT 1 - > Jesse Stakes: Hey everybody, welcome to Making Sense of It All. I'm your host, Jesse Stakes, and today I have Gary Callis Jr. on. Gary, thank you so much for joining me.

2 - > Garry Callis Jr.: Yeah, man, thank you so much for having me on, it's an honor. 3 - > Jesse Stakes: So, so you caught my attention, a couple of things, like, and people can see it in your background, Fling Golf was the first thing that I saw. You post a lot of stuff about Fling Golf, and it really caught my attention, but the… but the other thing, the thing that really made me kind of say, hey, I really want to talk to you, was an article that you put out on LinkedIn.

4 - > Jesse Stakes: And so, the article that you put on LinkedIn was talking about… was about AI search engines specifically for the sport of golf. 5 - > Jesse Stakes: You know, and I don't want to steal all your thunder, so go ahead and tell me… tell everybody what the company is that you work for in a, you know, 3,000-foot view to start with. What are you guys doing? 6 - > Garry Callis Jr.

: Alright, so, first things first, what's going on, y'all? Gary Callas Jr. here. I'm from Richmond, Virginia, and I actually am still an intern for this company, funny enough.

I work at a company known as Exponent 21. We are an AI SEO marketing company based in Richmond, Virginia. 7 - > Garry Callis Jr.: And it's exactly as Jesse said.

So we do a lot when it comes to search engine optimization, but we supercharge it with AI. Now, you're probably thinking, but Gary, what the heck is even that? To kind of give, like, the broad, you know, strokes, the cliff notes on everything, I want you to imagine 8 - > Garry Callis Jr.: You're at a store.

You're trying to think, alright, what is the best soda that I can buy for my kids that isn't too sugary? You whip out your phone, you go to chat GPT, and something pops up. 9 - > Garry Callis Jr.: probably Olipop or something.

But, you're gonna find that, you know, your standard players, PepsiCo, Coke, whatever, whatever, are gonna pop up. But companies that you might like might not pop up there because 10 - > Garry Callis Jr.: their content probably hasn't been cited for these AI overviews yet. 11 - > Garry Callis Jr.

: just as a statistic to give to the audience here, as, what is it, January of 2026, more than 60%, okay, 60% 12 - > Garry Callis Jr.: of search engine results pages on Google have an AI overview. Now, what does that mean? It means that people, from the time they put in their search query to the time they make a decision, didn't have to click on anything because the AI overview has already answered their question.

13 - > Jesse Stakes: You know what I'm saying? I do. Now, wouldn't you want your company to be the one that's cited in that AI overview? No doubt.

14 - > Garry Callis Jr.: That's what we at Exponent 21 do. We create content that helps brands be cited 15 - > Garry Callis Jr.: in those AI search results, and for those overviews.

16 - > Jesse Stakes: So, you tell me if I'm wrong here. I mean, I think a lot of it is, like, people don't know what they don't know. And so, until you bring this up to somebody, until you start actually having these conversations and share these concepts with people. 17 - > Jesse Stakes: they're oblivious to it.

It's just… they're kind of in the dark on it, and it's… they think just because it's out on the web, or because it's… because it exists in, let's say, their website or something, that it… that it's gonna just naturally be pulled in, because they think AI is intelligent, and it's just gonna do this, right? Right. 18 - > Garry Callis Jr.: Right, right.

So here's the thing to note about AI. AI, to me, is a mirror. It reflects what you give it. So… 19 - > Garry Callis Jr.

: you need to be careful with the information that you put out in the ether, because when you go to ChatGPT, or Claude, or Perplexity, or Copilot, or any of these other large language models, what's the first thing you see at the bottom? Blank can make mistakes. 20 - > Garry Callis Jr.: You know what I mean?

21 - > Jesse Stakes: Sure. 22 - > Garry Callis Jr.: So, the information that you give it needs to be 100% accurate, otherwise… 23 - > Garry Callis Jr.: You're going to get the wrong output, because the input that you gave was misleading.

24 - > Garry Callis Jr.: Yeah, it's garbage in, garbage out, right? Correct. 25 - > Jesse Stakes: Yeah, I think it's… I mean, it's, it's, it's interesting, because it's… 26 - > Jesse Stakes: I think that some people, like, and I am guilty of this myself, these machines are learning.

They're only learning off of what we have, and I think that, like, you know, people talk about 27 - > Jesse Stakes: AI getting to general intelligence, and then they talk about the fact that the way it gets to general intelligence is essentially bringing in all the information that humans are creating. 28 - > Jesse Stakes: But then… and you hear guys like Elon Musk talk, and they say, what happens after general intelligence is it actually unlearns everything that it has learned from humans, and then it's gonna relearn everything basically on its own, so that it actually can learn it from 29 - > Jesse Stakes: a… I guess an agnostic point of view without the human errors and the human… the human biases.

30 - > Garry Callis Jr.: Right. 31 - > Garry Callis Jr.: My point to that is, though, if anybody's familiar with the Terminator, so I wrote an article, funny enough, as a part of my internship, which is kind of the ethical contract of AI 32 - > Garry Callis Jr.

: And it was comparing, like, Skynet to Star Trek, you know what I'm saying? And so, the responsibility that we as people have when it comes to AI tools, learning about AI, and… 33 - > Garry Callis Jr.: you know, on one side, we do have the thought process of, oh, AI's gonna take over, yadda yadda yadda, or are you gonna have the more kind of utopian side of AI allowing us to kind of streamline 34 - > Garry Callis Jr.: our work and thought processes to where we can focus on more, kind of, creative endeavors, whereas AI kind of does more of the heavy lifting.

35 - > Garry Callis Jr.: To Elon's point, though, He's half right? 36 - > Garry Callis Jr.: There's going to be a time where… 37 - > Garry Callis Jr.

: Human error is gonna be phased out. 38 - > Garry Callis Jr.: when AI has amassed enough information, I think. 39 - > Garry Callis Jr.

: But, at the end of the day, because, you know. 40 - > Garry Callis Jr.: humans still have to be the ones that pull the trigger at the end of the day, when it comes to any and all operations. You know, I don't care how small or how big an operation is.

41 - > Garry Callis Jr.: AI should only be used as, like, the first draft. 42 - > Garry Callis Jr.: A human still needs to overlook and oversee everything that happens after that.

43 - > Jesse Stakes: No doubt. So let's… let's pull it back to… I mean, because you are really focused… you're focused on the golf industry with what you're doing. Yep. And what… what is it… what made you decide you wanted to focus on the golf industry, kind of overlaying, you know, tech… technology in the business world, but really focused on something that you're passionate about?

44 - > Garry Callis Jr.: Alright, so a little background. I've been with, or in the golf industry, adjacent to the golf industry, for about 7 years now. 45 - > Garry Callis Jr.

: I worked at Topgolf for 3 years, I was in secondhand golf sales for a couple years, I was a, I was a golf fitter. I've been all over the place, so I understand golf from, like, the hospitality side all the way down to the equipment side. 46 - > Garry Callis Jr.: I make, golf content on Instagram, YouTube, TikTok.

47 - > Garry Callis Jr.: And then I also play, as we've mentioned, fling golf. I'm currently 17th in the world, in Fling Golf, was on ESPN a couple of years ago, and, you know, the sport's growing. But, to answer your question, I've found that golf is a very ego-driven sport.

48 - > Garry Callis Jr.: And a lot of people, shoutouts to my golfers out there, will know how this feels. 49 - > Garry Callis Jr.: You're on the first tee.

50 - > Garry Callis Jr.: It's a par 4, say about 440 yards, wide open fairway. You immediately pull out your driver. 51 - > Jesse Stakes: Why wouldn't ya?

52 - > Garry Callis Jr.: Put it back. 53 - > Garry Callis Jr.: Because we all know full well that ball is going to go so far left, it voted Democratic.

Put it back. 54 - > Jesse Stakes: Put it back. 55 - > Garry Callis Jr.: If I'm on the first tee, I'm pulling my 4-iron out.

56 - > Garry Callis Jr.: Because 220 down the middle feels so much better than 280 in the woods. 57 - > Garry Callis Jr.: You know?

And that's where I started thinking of this kind of AI SEO playbook that I'm calling Relief. 58 - > Garry Callis Jr.: We all know what taking relief feels like. Your ball's in a divot.

Go ahead and pull it out, man. We're not playing for money. Your ball's in a sprinkler head, go ahead and, you know, give yourself a little relief, it's fine. And I look at golf in the same way, for AI.

59 - > Garry Callis Jr.: Whether it's from the golf course superintendent level, trying to figure out what kind of grass, you know, does he need first course, do you need Bermuda, do you need Solisha, whatever. 60 - > Garry Callis Jr.: All the way down to the beginner trying to figure out what their first set of clubs should be.

You know, you should be able to go into your large language model, ask a question, and you get that answer. Now, to my point earlier about AI overviews. 61 - > Garry Callis Jr.: if you go to ChatGPT, Perplexity, whatever, and you put in, you know.

62 - > Garry Callis Jr.: best golf clubs for insert swing speed here. You're gonna get, you know, your… 63 - > Garry Callis Jr.: Callaways, your TaylorMades, your Titleists, whatever, right?

You're gonna get your big three or your big four. 64 - > Jesse Stakes: 100%. 65 - > Garry Callis Jr.: you're not going to typically get, you know, your sub-70s, or your Tacomos, or your direct-to-consumer brands that, quite frankly, deserve to be mentioned just as much.

Now, in Tacoma's case, they're doing a really good job with influencer marketing, they're killing it, I mean, with, 66 - > Garry Callis Jr.: you know, Bob Dust Sports and all that, just signing a deal. I mean, they've been really, really killing it, but in the thought process of DTC brands. 67 - > Garry Callis Jr.

: They deserve just as much of a seat at the table as the bigger guys. 68 - > Garry Callis Jr.: But there may be an issue with their content, whether it's blogs, YouTube, whatever, whatever, not being eligible enough to be cited by an AI. I'll give you an example.

If you're a business person out there that does blogs for your business. 69 - > Garry Callis Jr.: Does your blog have proper headings? Does your blog have pictures?

70 - > Garry Callis Jr.: Does your blog have captions that go with those pictures that explain the context of those images? 71 - > Garry Callis Jr.: Does your blog have backlinks to the rest of the product pages that are on your site?

If you're golf-specific, and you're explaining, I don't know, how to hit driver, are you taking a picture that explains why tee height is important? 72 - > Garry Callis Jr.: You know, there's so many of these different things. Are you tying your blog back to your newsletter, which then ties back to your social media?

Are you creating that kind of content flywheel that allows AI to cite you? If you're not doing these things, well, this is my call to action for you to shape up. 73 - > Jesse Stakes: Yeah, I think that… honestly, I think what you just did right there, you just made people's heads spin, because I don't think people understand how many things have to happen in order for them to get where they want to be. Like, when it comes to… 74 - > Jesse Stakes: to your point, these, these AI engines pulling are these, these, you know, whether it's, you know.

75 - > Jesse Stakes: ChatGPT, if it's… if it's… if it's AI Copilot, whoever it is, like, they don't understand what it takes for their… for their stuff to show up. They just think, if I put something on the web, it's gonna… it's gonna query it, it's gonna pull from all these different places, and that you're gonna get there. 76 - > Jesse Stakes: I… and I think that when you ju- what you… when you said what you just did, you know. 77 - > Jesse Stakes: The first thing that, in my head was, okay.

78 - > Jesse Stakes: I don't know how to do that. Who do I talk to? Who's the… who are the people that I need to talk to in order to make sure that happens? And I think that's where you come in, yes?

79 - > Garry Callis Jr.: Right. So, I pitched this idea during my internship, to my boss. Will Melton is one of the premier, like, AI SEO experts in the world.

He's the CEO of Exponent 21. So, I pitched my golf idea to him, and he goes. 80 - > Garry Callis Jr.: you might have something, to the point where he actually created, golf.

exponent21.com as the landing page for this, so I can start kind of, you know, getting my feet wet and pitching to companies and all that, and just, like, developing, more of the framework behind it. To show how this works. 81 - > Garry Callis Jr.

: If you go to ChatGPT and put, 82 - > Garry Callis Jr.: what ball should I use if I'm… 83 - > Garry Callis Jr.: you know, swinging at this speed. You're probably not going to see a ball that you play.

84 - > Garry Callis Jr.: You know what I mean? You're probably not gonna see the compression rating, the dimples, and yadda yadda yadda. I'm gonna get really nerdy for a second, so forgive me.

85 - > Jesse Stakes: Please do. 86 - > Garry Callis Jr.: you know, so I created an application known as TruePath Golf. Gonna start getting copyrights and all that squared away for it and everything, too.

But it's an AI fitting tool that is 100% brand agnostic. When I started fitting, you know, before I started fitting, I was a tailor-made fanboy. 87 - > Garry Callis Jr.: You know what I mean?

Like, I was Team TaylorMade all the way, didn't care who you were, I'm talking tailor-made to you. 88 - > Garry Callis Jr.: But, as I started fitting and started realizing that everybody's different, every club is different, you know, I'm from the bowling scene before I even became a golfer, and I realized that every bowling ball does something different. In the same vein, it works the same way in golf.

And so after that, I really don't care what brand you play, does the ball go in the hole? 89 - > Garry Callis Jr.: You know what I mean? And so, a lot of people need to shed that ego layer of, yeah, man, I'm playing the latest and greatest, bro, I just got my QA4D for $650, but I bet you on that first tee shot, you shanked it like everybody else.

90 - > Jesse Stakes: Probably true. 91 - > Garry Callis Jr.: What's the difference between you doing that with a Qi4D versus, I don't know, an R7? You know, the 2006 or 2007 model from TaylorMade that you can get secondhand for $80?

What's the difference? 92 - > Jesse Stakes: The same reason that somebody buys a Gucci purse over something from Target. 93 - > Garry Callis Jr.: Exactly.

94 - > Garry Callis Jr.: I mean, you ain't fooling nobody. You know, I don't know how many times I've gone to a store, and I think, man, I really want some Frosted Flakes. I then look at Kellogg's, and it's like 6… 95 - > Garry Callis Jr.

: dollars for a box, like a small box of Frosted Flakes, but then I go to the bagged cereal, like, the generic store brand, I get more product for less money, and they taste the same. 96 - > Garry Callis Jr.: You know what I mean? It's the same thing.

97 - > Jesse Stakes: 100%. Well, and I think… but it's… to your point in the very… in the… one of the first things you said, you said golfers have egos, and I think that, you know, in my day job, I play golf with a lot of people that are affluent, and it's… and I can't tell you how many people have a… have a bag that probably, when you look at it from… from the… from the bag itself. 98 - > Jesse Stakes: that is a… probably a $400 to $600 golf bag. You've got a $3,000 set of irons, you've got a $700 driver, as you said.

It might even be over… over a thousand if they've got that custom shaft in it. They've got a… they've got a piece of jewelry for a putter, or they've got a, you know, like the new… the newest fat is to have a lab putter in there. They've got… they literally have a bag that costs them somewhere between $4,000 to $5,000 99 - > Jesse Stakes: $6,000. And to your point.

100 - > Jesse Stakes: golf handicaps, people haven't gotten any better in the last 50 years. When you look at golf… when you look at handicaps from 25, 30 years ago to golf handicaps today, they haven't moved. And in some cases, they've actually backed up a little bit. 101 - > Jesse Stakes: They're not getting any better.

Like, it's… this stuff… the stuff that they're buying, you know, the pretty, it's… it might make you feel better, and if that's what… if… if, honestly, like, to me, it's like… 102 - > Jesse Stakes: I don't fault anybody for doing anything. If it makes you feel better to play something that's, you know, that's a $700 driver versus going and buying something that's 100 bucks or 150, go for it. It's your choice. 103 - > Jesse Stakes: But if it… but if you're expecting it to make… to lower your handicap, or to actually get… for you to improve at the sport, it ain't happening.

104 - > Garry Callis Jr.: I agree, I agree. So really quick, just to kind of explain more of, like, my thought process on this, as it regards to AI, so in business, we have what's known as the buyer's journey. So you have three steps.

You'll have your awareness step, your consideration step, and then your decision step. For awareness, 105 - > Garry Callis Jr.: How do you solve a problem? First of all, by realizing that a problem exists in the first place.

106 - > Garry Callis Jr.: The consideration step, okay, you're now aware of the problem. 107 - > Garry Callis Jr.: How do you solve it?

What do you do? What steps do you take to consider and take care of this issue? And then the decision stage. I've gone through my first two stages.

What do I do now to pull the trigger? What product and service do I need to use to alleviate my issue? 108 - > Garry Callis Jr.: So, I took that, And I decided to golfify it a little bit, so… 109 - > Jesse Stakes: Okay.

110 - > Garry Callis Jr.: My golfer's journey is the tee shot, the approach… 111 - > Garry Callis Jr.: In the short game. So, T-Shot, alright?

I am at PGA TOUR Superstore. 112 - > Garry Callis Jr.: I'm looking for golf balls, and I am stuck, because there's, like, 80,000 different golf balls. 113 - > Jesse Stakes: Right.

I'm looking at it, and I have no idea what the hell to use. 114 - > Garry Callis Jr.: the approach shot. Alright, I've identified my issue via the tee shot, let me go to search, or chat GPT, or… not TruePath Golf, and figure out what golf ball I need, because I'm actually integrating a golf ball fitting tool into this, too.

115 - > Garry Callis Jr.: what do I need? I'm at this swing speed, my miss pattern is, you know, I might snap hook it to the left because I play a natural draw, and I hit my driver, you know, X amount of yards, typically, on average. 116 - > Garry Callis Jr.

: And then the approach shot. Alright, I've gotten my… I've identified my issue, I've figured out what ball I need, now it's time to make something happen. 117 - > Jesse Stakes: You mean short game? 118 - > Garry Callis Jr.

: Yep, that's the short game. 119 - > Garry Callis Jr.: We're trying to figure out what ball to put in the hole, what decision do I need to make. 120 - > Garry Callis Jr.

: And this should work at literally all stages of the game. You know, you are a golf course owner, you realize that your beverage cart program probably isn't functioning the way that it wants because 121 - > Garry Callis Jr.: for the longest time, for the last 50 years, people are just thinking about, oh, it's just the BevC cart girl going around, you know, serving drinks. Not thinking about how that cart girl could be, or, you know, your beverage person could be your secondary starter.

122 - > Garry Callis Jr.: You're not thinking about how this person could add to the hospitality of your course, because now they've got speakers in their car, they're, you know, the resident hype person. 123 - > Garry Callis Jr.: Keeping these golfers engaged.

124 - > Garry Callis Jr.: You know? So I guess… T-shot, what's my issue? Less engagement on the golf course.

125 - > Garry Callis Jr.: approach shot. How do I deal with this situation? You hire people who actually give a damn.

126 - > Garry Callis Jr.: And then your short game, you execute. 127 - > Garry Callis Jr.: So, no matter how you look at it, we can use this framework for every single person in the golf industry, regardless of what echelon you work in.

128 - > Jesse Stakes: And I think that that's the important part that people… I need to reiterate for the audience, is the fact that this is not just a… another fitting tool, this is not just something that you're trying to overlay over, like, what clubs am I gonna play, any of… or, you know, any of that stuff. It is… it is for the industry in total. It is to try to… it's to drive efficiencies and to drive… 129 - > Jesse Stakes: real knowledge, real information back to whoever the consumer is that is sitting in front of their computer using an AI tool to try to learn more about how they can get better at every single phase of the golf game, the golf business, the hospitality around the sport, the travel around it, any part of the game you are looking to optimize their experience with their AI tools.

130 - > Jesse Stakes: that they're utilizing. I thought one of the. 131 - > Garry Callis Jr.: I agree.

132 - > Jesse Stakes: when… before we ever started… before I hit the record button, one of the things you said to me, and I wrote it down, actually, because I thought it was so powerful. 133 - > Jesse Stakes: You said AI SEO is the equalizer for industries in general, to make everybody sit on an equal playing field, and I thought that was such a powerful thing to say, and it's such a… like, if people… that can crystallize things in people's mind, to know that if you're a… if you're a golf resort that's out in the middle of nowhere.

134 - > Jesse Stakes: that… 135 - > Jesse Stakes: that doesn't have a huge marketing budget, and you're trying to compete with the Pinehursts of the world, and the Kiowa Islands of the world, and your, you know, all of your destinations, like a Pebble Beach. Well, if you're trying to compete. 136 - > Jesse Stakes: your money is better spent in optimizing your presence within AI than it is on making some 137 - > Jesse Stakes: you know, gaudy presentation, essentially, for people to see when they're looking at the website, or when they're looking at certain things, correct?

138 - > Garry Callis Jr.: Absolutely, so I'm glad you brought that up. So, one of the things that I love about this industry, and specifically this framework, is 139 - > Garry Callis Jr.: it tells you who you're not for.

You know what I mean? So, golf clubs are going to tell you, if I'm buying this driver, there's gonna be 4 other products inside of this product line. You're gonna have a Max, a Triple Diamond, or something else. 140 - > Garry Callis Jr.

: And it's going to tell you who this driver's for and who it's not. And so, with that in mind, I want businesses to think of that the same way. Who are you not for? You know, 141 - > Garry Callis Jr.

: This first hole, you know, say, let's just say, for example, we're on hole 1 of a course, again, back to that 440-yard par, par forward. 142 - > Garry Callis Jr.: the way that I would optimize that would be, I would have a QR code on the sign that tells you, you know, you would have, like, yardages, trouble areas, all that. Scan a QR code at the bottom of that thing, and you will have a drone flyover with a voiceover that gives you your trouble areas.

143 - > Garry Callis Jr.: Tells you who you're not for. This hole is not for people looking to bomb it off the tee, because your trouble is here and here. Use an iron.

144 - > Garry Callis Jr.: You've just enhanced that person's experience because you've taken the ego layer out of it. 145 - > Jesse Stakes: Absolutely. I think that's fantastic.

146 - > Jesse Stakes: Well, and I think that that's the… 147 - > Jesse Stakes: again, you go back to the ego when you're talking about it. There's so many people that choose to play the game of golf that do have an ego, and so they think, I'll give you an example. 148 - > Jesse Stakes: we talked about it earlier, Tiger Woods plays a certain driver. And so, if it's good enough for Tiger Woods, it's good enough for me, right?

149 - > Garry Callis Jr.: Yup. Not the case. Like, there's gonna… 150 - > Jesse Stakes: There are things that are gonna fit me far more than they fit Tiger Woods, and they're gonna be for different reasons.

151 - > Garry Callis Jr.: likely. 152 - > Jesse Stakes: I mean, that's just… like, I think people are almost silly in the sense that they walk into a golf store, or even… even if it becomes, you know, whatever it is, if it's travel, I mean, you could use Pebble Beach as an example. That might be a $10,000 or $15,000 trip that you and your family can't afford, but there might be something fantastic that you can.

153 - > Jesse Stakes: And so it's… if you put in the right parameters, and if you search the right parameters, then you can still take a wonderful trip, that you have an amazing experience. But to get back to… to get back to this example, when it comes to a driver or anything else. 154 - > Jesse Stakes: I would never walk into a store and buy a pair of pants and say, well, what size does Gary wear? I want to wear what Gary wears.

I think it's just not gonna happen. I mean, we would… we think it would… it would be an asinine way to think. It would be crazy. We wouldn't sit there and try to button a… you know, button a button that just doesn't fit for us.

155 - > Jesse Stakes: But we grab a piece of golf equipment, or we try to aspire towards things that other people do, because we think, well, if they do it, I should do it. 156 - > Jesse Stakes: Doesn't make sense. 157 - > Garry Callis Jr.: to tell you a story, and this is me kind of… this is me name-jobbing a company strictly because I worked at, you know, a place that was.

158 - > Jesse Stakes: Go for it! There's no… 159 - > Garry Callis Jr.: a subsidiary for it. So, back when I was a fitter at Dick's Sporting Goods, the amount of times that people would come through and buy… 160 - > Garry Callis Jr.

: It's Pro V1s at 50 to 55 bucks a dozen, knowing full well they're going to lose each and every single one of them that day, and then come back to me 3 hours later, yo, bro, I lost all the balls. No shit! I bet you did! 161 - > Garry Callis Jr.

: You have… you're buying a $55 dozen of balls. 162 - > Garry Callis Jr.: And a $600 driver with a $2 swing. Bro, it doesn't work that way!

So, what did I do? I was recommending MaxLize all the time. And just for reference, Ben Griffin? 163 - > Garry Callis Jr.

: has been absolutely killing it on tour right now, using a MaxFly Tour X, which you can literally go to Dick's Sporting Goods and buy off a shelf for 40 bucks right now. 164 - > Jesse Stakes: Right. 165 - > Garry Callis Jr.: It's off the shelf, there's no… 166 - > Garry Callis Jr.

: No pro version, no secret in the lab, like, you know, Titleist left dot, left dash, whatever, none of that. You can just go to a store and just buy it. 167 - > Jesse Stakes: Yep. 168 - > Garry Callis Jr.

: But because of the fact that you now have the capability to go on your phone, hit up any large language model, and go, hey, these are my issues, what do I do? And you get an answer. If there is nothing else that this audience takes from me, I want you to listen to the next few words that are coming out of my mouth. 169 - > Garry Callis Jr.

: What is AI SEO really for? It is to make you the answer in AI-powered search. I'm gonna say that again because it's very important. It is to make you the answer.

We're trying to make you Allen Iverson. You're trying to be the answer. 170 - > Garry Callis Jr.: in AI-powered search.

And if you're not being the one that's cited, you are being left behind. So, you need to optimize the content that you have, go to your existing library of content, and optimize it. I had a video 171 - > Garry Callis Jr.: where I was at the PGA show last year, and I'm playing fling golf, I'm doing a demonstration on the putt view, you know, the, the movable platform with the, like, it's such a cool piece of equipment.

172 - > Garry Callis Jr.: I looked at the first post that I made, saw a couple things that I could've fixed, I fixed a couple of captions. On Instagram, that post kind of stood around maybe 80,000 views, which, you know, is still fine, but I reposted it. 173 - > Garry Callis Jr.

: In half the time, I got to that 80,000 view threshold, it's now sitting at 200K. 174 - > Garry Callis Jr.: So don't be afraid, as a company, if you're looking to optimize your social media, look at your highest performing stuff. 175 - > Garry Callis Jr.

: Try to understand why it's performing that, you know, that way. Look at the current trends as to how people are posting, whether it's readjusting captions or whatever, whatever, and don't be afraid to repost it again, because who knows, you may have gained a few extra followers that can then start to reshare your stuff again. 176 - > Garry Callis Jr.: And it could just take off.

177 - > Jesse Stakes: No doubt. 178 - > Jesse Stakes: No doubt. Gary, I'm gonna… for this part of this, I really… I think, like, you couldn't say it any better. 179 - > Jesse Stakes: if anybody just heard that, and they realize they need help, they realize that they're not optimizing their presence on the web, they're not optimizing their presence in AI or on social media.

180 - > Garry Callis Jr.: Yep. 181 - > Jesse Stakes: How can they get ahold of you? How can they… what's the best way for them to… what's the best way for them to reach out and ask for help?

182 - > Garry Callis Jr.: So, here's what you do. Go to exponent21.com, and we have two things that we can do for you.

One, we offer a free SEO audit. So, you can go in, type in your name, your 183 - > Garry Callis Jr.: URL, and what exactly you need help with, and we will do a comprehensive scan of your site, and we will email you the results of what might be going on. 184 - > Garry Callis Jr.

: So, like, if your headings, you know, aren't optimized, or things like that, we will give you that diagnostic info, and if you would like to, you know, kind of move forward in that process for us to give you a hand, there is a schedule a call feature as well. We'll get you in contact with our sales team, and we'll take it from there.