Hosted by Lizzie Benton
Make it Thrive is the company culture podcast that will inspire you to create a unique purpose-driven company culture. Lizzie Benton, Culture Coach, and Founder of Liberty Mind talks to founders, people experts and progressive organisations about the impact of company culture.
105 episodes · publishes weekly · latest 2026-01-14 · ~37 min/episode
Rank
#6136
Substance
26.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#6136 of 6183
Substance
Top 99%
outscores 1% of the index
Make It Thrive: The Company Culture Podcast ranks #6136 on The B2B Podcast Index with a substance score of 26.0 out of 100, scored across 1 recent episode. It scores highest on originality and specificity & evidence. The brief mention of 'culture washing' as a concept has mild potential but is never elaborated into an actual argument or framework. Everything else is generic personal reflection with no contrarian or first-principles thinking.
Averaged across 1 recently scored episode, with cited evidence.
This is a 9-minute solo housekeeping announcement with essentially zero actionable insight for a B2B operator. The only marginally substantive observation - that 'culture' is an ambiguous word - is dropped without development, and the rest is personal narrative filler.
“it's probably not the most eloquent episode or the most detailed really it's probably just a lot of rambling so I do apologize”
“I just don't think the word culture is actually helping anyone or helping us get to the root cause”
The brief mention of 'culture washing' as a concept has mild potential but is never elaborated into an actual argument or framework. Everything else is generic personal reflection with no contrarian or first-principles thinking.
“what I can't handle is brands who are culture washing and making out that everything is amazing”
“I just don't feel like I want to do generic culture anymore”
There is no guest whatsoever. This is an entirely solo announcement episode and scores zero by definition on this dimension.
“I just wanted to be very honest about where I was at”
Three brand names (Vivo Barefoot, Miro, Timpsons) are mentioned but only as a list with no substantive detail. The alleged racism and sexism incidents at an unnamed brand are referenced but without any specifics, data, or verifiable evidence.
“the three brands that I did do episodes with, Vivo Barefoot, Miro and Timpsons”
“they had two situations currently happening in their culture. One around racism and another around sexism”
This is an unscripted solo monologue that the host herself acknowledges is 'just a lot of rambling.' There are no questions, no follow-ups, no pushback, and no conversational structure of any kind.
“it's probably not the most eloquent episode or the most detailed really it's probably just a lot of rambling”
“some ponderings from me I suppose”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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