Lunch With Norm · 2025-10-27 · 57 min
In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder. Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond.
Lunch is Over... [The Lunch With Norm Finale]39 / 100Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden SmithersThe $100M Amazon Playbook (2025 Edition) | Jasim EisaAmazon Sellers Are Moving to TikTok Shop… But Should You? | Ian PageThe AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki