Love Your People Podcast · 2025-11-26 · 33 min
In this special episode of the Love Your People Podcast, Brent Vander Waal, President and CEO of ITA Group, joins host John Duisberg to pull back the curtain on how a 60-year-old agency walks the talk of its own "people first" philosophy. Brent shares his journey from Controller to CEO and unpacks the tangible strategies ITA Group uses to create a culture of ownership-including the unique "vesting vest" ceremony and a surprise company-wide bonus that reinforced their core values. He also discusses the evolution of HR into a strategic business partner and offers a grounded perspective on balancing Artificial Intelligence (AI) with Human Intelligence (HI). Don't miss future episodes!
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What Great Workplaces Get Right
Creating an employee-focused, values-based company culture