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How Physical AI Will Transform Manufacturing | Paul Powers, CEO of Physna | The Liftoff

Liftoff with Keith · 2026-07-21 · 30 min

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Episode notes

What if AI could understand the physical world as well as it understands text? In this episode of The Liftoff, Keith sits down with Paul Powers, CEO & Co-Founder of Physna, to explore why the next wave of AI won't just generate content - it will understand objects, manufacturing, engineering, and supply chains. Paul explains how Physna's "Physical DNA" technology enables AI to understand 3D objects, helping companies dramatically improve product design, procurement, robotics, digital twins, and manufacturing intelligence. The conversation also covers reshoring manufacturing, AI infrastructure, startup timing, and why physical AI could become one of the biggest technology shifts of the decade.

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