280 | Build a Marketing Machine That Runs Itself with Claude Cowork (Without Losing Control) with Dr Nici Sweaney

Episode notes

What if your entire marketing department could run on one command… without losing your voice, your strategy, or your edge? The truth is, most businesses are still stuck in a world where growth depends on time, people, and manual execution. But that model is breaking - fast. In this episode, you’ll discover how AI agents can transform your marketing from a fragmented, time-consuming process into a streamlined, intelligent system - one that produces consistent, high-performing content while keeping you firmly in control. Dr. Nicci Sweaney is a former academic, data scientist, and business consultant who now helps organizations build AI-powered systems that transform how work gets done. With a PhD in ecology and a background spanning education, analytics, and leadership, she brings a uniquely rigorous and practical approach to AI implementation. If you’re serious about scaling without burning out your team (or yourself), this is the blueprint you’ve been waiting for.

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