
Let's Talk Product · 2021-12-01 · 46 min
Iyad Aldalooj is the co-founder and CEO of Penny software, an end-to-end procurement solution for enterprises. Prior to founding Penny in 2020, Iyad was the General Manager & Marketing Director at Careem in Saudi Arabia. On the episode we learn more about Iyad's journey and delve into the steps they're taking in building a global SaaS product. 01:19 - Iyad's first startup & role at Careem 12:40 - What is penny software? 15:00 - The evolution from a B2B marketplace to procurement software 18:47 - Building for the global market from day 1 22:16 - Why the focus on KSA for now 26:57 - When's the right time to scale enterprise software? 28:27 - MRVP (R for repeatable), not MVP, in B2B 33:18 - Prioritizing problems to solve in B2C vs B2B 35:34 - Managing requests from prospect customers 38:52 - Launching in an emerging vs mature market first? 43:26 - Hiring top talent Let's Talk Product is