Why PR could be your missing channel in employer brand with Jules Fisher

Episode notes

PR isn’t usually the first channel that comes to mind in employer branding, but maybe it should be. In this episode of LEAP Listens, Jules Fisher from Merchant joins Sara MacGregor and Roger Cayless to explore how PR can play a much bigger role in shaping how organisations are seen by potential candidates, especially those who aren’t actively job hunting. From uncovering stories already sitting within your business to building credibility through media, thought leadership, and even LLM visibility, the conversation looks at how PR can help create a more consistent, compelling employer brand beyond your careers site. If you’re only thinking about job ads and social when it comes to talent attraction, this one might change your perspective. LEAP Listens is

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