The Trust Edge: How to Get Customers to Say "Yes" with David Horsager

Episode notes

Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today. In this episode of the Lean Marketing podcast, Allan Dib sits down with David Horsager, a leading expert on trust and author of The Trust Edge and Trust Matters More Than Ever, to explore the critical role of trust in sales and marketing. They delve into the 8 Pillars of Trust - clarity, compassion, character, competency, commitment, connection, contribution, and consistency - and discuss practical strategies for building trust in every interaction, from initial contact to closing the deal. David shares actionable tools and real-world examples of how businesses can leverage trust to boost their bottom line and create lasting customer relationships. Learn how to establish credibility, build rapport, and convert prospects into loyal advocates by focusing on the often-overlooked element of trust.

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