Lean Marketing · 2025-07-09 · 46 min
Have you ever wondered why a customer walks away - even when the price feels just right? In this episode, I sat down with behavioral economics expert and bestselling author Melina Palmer to explore the real reasons people buy… or don’t. It turns out, it’s not about being too expensive - it’s about how the brain interprets value. We unpacked why pricing is more about perception than numbers, and more about how the brain perceives value . We explored how concepts like scarcity, exclusivity, brand positioning, and even personal branding influence buying behavior, often subconsciously. Whether you’re selling a luxury offer or structuring a subscription model, this conversation will show you how to ethically apply behavioral science to boost conversions, retain top talent, and build trust at scale. Key Takeaways: 1. The Psychology Behind Price Perception: Melina explains how the brain interprets value and why pricing is never just a number. 2. Scarcity, Exclusivity, and Luxury Branding: We explore why consumers are willing to pay more - and feel better - when offers are intentionally limited. 3.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Episode 72: How Alan Collins Used the 1-Page Marketing Plan to Build Two Businesses80 / 100
The Invisible Rules That Decide Who Gets The Deal in Business with Ujwal Arkalgud75 / 100
Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom80 / 100
Episode 69: Why Being Memorable Beats Being Everywhere with Oksana Koriakova76 / 100
Episode 68: The Life You’d See in a Museum: Are You Living It? with John Strelecky76 / 100
